Privacy Policy

Last updated: October 2026

The Liberty Birth Co. respects your privacy and is committed to protecting your personal information.

The Liberty Birth Co. is a sole trader business run by Amy Browne. This Privacy Notice explains what personal information I collect, why I collect it, how I use it and how I protect it when you enquire about or book services with The Liberty Birth Co.

How to contact me

The Liberty Birth Co.
8 Kent Avenue
Email: info@thelibertybirthco.com

If you have any questions about how your information is handled, or you would like to exercise your data protection rights, please contact me at info@thelibertybirthco.com.

What personal information I collect

Depending on the service you enquire about or book, I may collect:

  • your name and contact details;

  • your address;

  • your email address and telephone/mobile number;

  • information about your pregnancy or baby where this is relevant to providing the service safely;

  • your baby's name and date of birth;

  • relevant health, allergy or other information that you choose or need to provide to help me deliver a session safely;

  • information about your booking and attendance;

  • payment information relating to your booking;

  • information you provide when you contact me or communicate with me about a service.

I only ask for information that I need for the purposes described in this Privacy Notice.

How I use your information

I use your personal information to:

  • respond to enquiries;

  • manage bookings and payments;

  • communicate with you about your booking or sessions;

  • provide my services safely and appropriately;

  • understand any relevant requirements or circumstances that may affect your participation;

  • keep appropriate business records;

  • deal with questions, complaints or requests relating to my services;

  • send marketing emails where you have chosen to receive them.

I do not use your personal information for unrelated purposes without explaining this to you where required.

Health information

Some of the services I provide, including baby massage, may involve asking for limited health or allergy information where this is relevant to delivering sessions safely.

Information about someone's health is treated as special category data under UK data protection law and has additional protection.

I will only collect and use health information where it is necessary for the relevant purpose and where I have an appropriate lawful basis and special category condition for doing so.

Please only provide health information that is relevant to the service or to your or your baby's safe participation.

Marketing emails

If you choose to receive marketing emails from The Liberty Birth Co., I may contact you occasionally about:

  • baby classes;

  • antenatal and hypnobirthing services;

  • events;

  • special offers; and

  • other services that may be relevant to you.

You do not have to agree to receive marketing emails in order to book or attend a class.

You can unsubscribe from marketing emails at any time by using the unsubscribe option provided in the email or by contacting me at info@thelibertybirthco.com.

Analytics

This website collects personal information to power site analytics, including:

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

  • Your IP address

This information may also include details about your use of this website, including:

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

We provide this information to Squarespace, our website analytics provider, to learn about site traffic and activity.

Cookies

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

Website visitors

This website is hosted by Squarespace. Squarespace collects personal information when you visit this website, including:

  • Information about your browser, network and device

  • Web pages you visited prior to coming to this website

  • Web pages you view while on this website

  • Your IP address

Squarespace needs the data to run this website, and to protect and improve its platform and services. You can read more about how Squarespace uses your data (site usage information of end users) for its own purposes in their Privacy Policy.

How I communicate with you

I may communicate with you using:

  • email;

  • WhatsApp;

  • Instagram messages; and

  • Facebook Messenger.

Please be aware that messages sent through third-party platforms are also subject to those platforms' own privacy policies and terms.

Where possible, I will avoid asking you to send sensitive information through social media messaging and will use more appropriate channels where sensitive information is required.

Payments

Payments for services may be processed through Stripe.

I do not need to collect or store your full payment card details myself. Payment information is processed by Stripe in accordance with its own privacy and security arrangements.

Where your information is stored

Information collected through my enrolment forms is stored using Google Forms and Google Drive.

I do not keep paper records.

I take reasonable steps to protect the personal information I hold from loss, misuse, unauthorised access or disclosure.

How long I keep your information

I currently intend to keep enrolment and relevant health information for five years after the relevant course or service has finished.

I may keep other information for a different period where this is necessary for legal, accounting, insurance or other legitimate business requirements.

I will review the information I hold and securely delete or dispose of information when it is no longer necessary to retain it.

Who I share your information with

I do not sell your personal information.

I may need to share or allow access to personal information with service providers who help me operate my business, where this is necessary for the relevant purpose. This may include providers such as:

  • Google, for forms and document storage;

  • Stripe, for payment processing; and

  • communication platforms used to communicate with you.

Where third-party providers process personal information on my behalf, I take reasonable steps to ensure that appropriate data protection arrangements are in place.

I may also disclose information where I am legally required to do so.

Your rights

Under UK data protection law, you may have rights including:

  • the right to ask for access to the personal information I hold about you;

  • the right to ask for inaccurate information to be corrected;

  • the right to ask for your information to be deleted in certain circumstances;

  • the right to ask for processing of your information to be restricted in certain circumstances;

  • the right to object to certain uses of your information; and

  • the right to withdraw consent where processing is based on your consent.

Some of these rights are subject to exceptions and may not apply in every situation.

If you would like to exercise a data protection right, please contact info@thelibertybirthco.com.

Complaints

If you have a concern about how I have handled your personal information, please contact me first at:

info@thelibertybirthco.com

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

You can find information about making a complaint on the ICO's website: https://ico.org.uk/make-a-complaint/

Changes to this Privacy Notice

I may update this Privacy Notice from time to time to reflect changes to my services, how I use personal information or changes in data protection requirements.

The latest version will be made available on my website with the date it was last updated.